Virtual Campaign Strategies in the Second Presidential Round: Ecuador 2021
The presidential runoff in Ecuador was developed through virtual environments mainly because of the COVID-19 pandemic between the finalist candidates Andrés Arauz and Guillermo Lasso. This research proposed the identification of political marketing characteristics and the level of engagement achieve...
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| Format: | article |
| Language: | spa |
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2023
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| Online Access: | https://revistas.uasb.edu.ec/index.php/uru/article/view/4094 |
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