Artificial Intelligence in the Nike Maker Experience Project

This research analyzes the use of artificial intelligence in the project of the Nike brand, called Nike Maker Experience, which is  established from the digital design and production process that gives buyers the ability to  create in a personalized way the model of their  sneakers. In this case, qu...

• Autor principal: Acosta Viera, Sandy Viviana (author)
• Otros Autores: Vivas Vera, Mirsa Leonela (author), Vásconez Merino, Galo Xavier (author)
• Formato: article
• Lenguaje: spa
• Publicado: 2025
• Materias: Inteligencia artificial; Nike; diseño; publicidad; imagen; Artificial intelligence; design; advertising; image
• Acceso en línea: https://revistas.uasb.edu.ec/index.php/uru/article/view/5487