Original Content: The Strategic Bet of Streaming Platforms. Netflix Case in Latin America

Original content has become the main differentiator of SVOD (Subscription Video on Demand) platforms. Netflix, Amazon Prime Video, Disney+, HBO Max, Apple Tv Plus haveconsolidated their expansion strategy on the promise of having original, exclusive and global productions, in order to satisfy the ta...

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Sonraí bibleagrafaíochta
Príomhchruthaitheoir: Heredia Ruiz, Verónica (author)
Formáid: article
Teanga:spa
Foilsithe / Cruthaithe: 2022
Ábhair:
Rochtain ar líne:https://revistas.uasb.edu.ec/index.php/uru/article/view/3460
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