Original Content: The Strategic Bet of Streaming Platforms. Netflix Case in Latin America

Original content has become the main differentiator of SVOD (Subscription Video on Demand) platforms. Netflix, Amazon Prime Video, Disney+, HBO Max, Apple Tv Plus haveconsolidated their expansion strategy on the promise of having original, exclusive and global productions, in order to satisfy the ta...

• Հիմնական հեղինակ: Heredia Ruiz, Verónica (author)
• Ձևաչափ: article
• Լեզու: spa
• Հրապարակվել է: 2022
• Խորագրեր: Streaming; tendencias; producción; Latinoamérica; contenidos originales; Netflix; trends; production; Latin America; original contents
• Առցանց հասանելիություն: https://revistas.uasb.edu.ec/index.php/uru/article/view/3460