Original Content: The Strategic Bet of Streaming Platforms. Netflix Case in Latin America

Original content has become the main differentiator of SVOD (Subscription Video on Demand) platforms. Netflix, Amazon Prime Video, Disney+, HBO Max, Apple Tv Plus haveconsolidated their expansion strategy on the promise of having original, exclusive and global productions, in order to satisfy the ta...

• 主要作者: Heredia Ruiz, Verónica (author)
• 格式: article
• 语言: spa
• 出版: 2022
• 主题: Streaming; tendencias; producción; Latinoamérica; contenidos originales; Netflix; trends; production; Latin America; original contents
• 在线阅读: https://revistas.uasb.edu.ec/index.php/uru/article/view/3460