COVID-19 Crisis: Luxury and Fast Fashion Brands’ Communication and Marketing Strategies

This article provides a state of the art on the communication and marketing strategies that fashion brands have carried out during the period of COVID-19 confinement. For this purpose, a bibliographic review of articles that meet the aforementioned thematic and methodological criteria (content analy...

• প্রধান লেখক: Crespo Pereira, Verónica (author)
• অন্যান্য লেখক: Sánchez Amboage, Eva (author), Membiela Pollán, Matías Enrique (author)
• বিন্যাস: article
• ভাষা: spa
• প্রকাশিত: 2022
• বিষয়গুলি: Comunicación; marketing; moda; COVID-19; crisis; estrategia; Communication; fashion; strategy
• অনলাইন ব্যবহার করুন: https://revistas.uasb.edu.ec/index.php/uru/article/view/3470