COVID-19 Crisis: Luxury and Fast Fashion Brands’ Communication and Marketing Strategies

This article provides a state of the art on the communication and marketing strategies that fashion brands have carried out during the period of COVID-19 confinement. For this purpose, a bibliographic review of articles that meet the aforementioned thematic and methodological criteria (content analy...

• Hlavní autor: Crespo Pereira, Verónica (author)
• Další autoři: Sánchez Amboage, Eva (author), Membiela Pollán, Matías Enrique (author)
• Médium: article
• Jazyk: spa
• Vydáno: 2022
• Témata: Comunicación; marketing; moda; COVID-19; crisis; estrategia; Communication; fashion; strategy
• On-line přístup: https://revistas.uasb.edu.ec/index.php/uru/article/view/3470