COVID-19 Crisis: Luxury and Fast Fashion Brands’ Communication and Marketing Strategies

This article provides a state of the art on the communication and marketing strategies that fashion brands have carried out during the period of COVID-19 confinement. For this purpose, a bibliographic review of articles that meet the aforementioned thematic and methodological criteria (content analy...

• Auteur principal: Crespo Pereira, Verónica (author)
• Autres auteurs: Sánchez Amboage, Eva (author), Membiela Pollán, Matías Enrique (author)
• Format: article
• Langue: spa
• Publié: 2022
• Sujets: Comunicación; marketing; moda; COVID-19; crisis; estrategia; Communication; fashion; strategy
• Accès en ligne: https://revistas.uasb.edu.ec/index.php/uru/article/view/3470