COVID-19 Crisis: Luxury and Fast Fashion Brands’ Communication and Marketing Strategies

COVID-19 Crisis: Luxury and Fast Fashion Brands’ Communication and Marketing Strategies

This article provides a state of the art on the communication and marketing strategies that fashion brands have carried out during the period of COVID-19 confinement. For this purpose, a bibliographic review of articles that meet the aforementioned thematic and methodological criteria (content analy...

Täydet tiedot

Tallennettuna:
Bibliografiset tiedot
Päätekijä: Crespo Pereira, Verónica (author)
Muut tekijät: Sánchez Amboage, Eva (author), Membiela Pollán, Matías Enrique (author)
Aineistotyyppi: article
Kieli:spa
Julkaistu: 2022
Aiheet:
Comunicación
marketing
moda
COVID-19
crisis
estrategia
Communication
fashion
strategy
Linkit:https://revistas.uasb.edu.ec/index.php/uru/article/view/3470
Tagit: Lisää tagi
Ei tageja, Lisää ensimmäinen tagi!

Internet

https://revistas.uasb.edu.ec/index.php/uru/article/view/3470

Samankaltaisia teoksia