COVID-19 Crisis: Luxury and Fast Fashion Brands’ Communication and Marketing Strategies
This article provides a state of the art on the communication and marketing strategies that fashion brands have carried out during the period of COVID-19 confinement. For this purpose, a bibliographic review of articles that meet the aforementioned thematic and methodological criteria (content analy...
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Weitere Verfasser: | , |
| Format: | article |
| Sprache: | spa |
| Veröffentlicht: |
2022
|
| Schlagworte: | |
| Online Zugang: | https://revistas.uasb.edu.ec/index.php/uru/article/view/3470 |
| Tags: |
Tag hinzufügen
Keine Tags, Fügen Sie den ersten Tag hinzu!
|
Tag hinzufügen Schreiben Sie den ersten Kommentar!