COVID-19 Crisis: Luxury and Fast Fashion Brands’ Communication and Marketing Strategies
This article provides a state of the art on the communication and marketing strategies that fashion brands have carried out during the period of COVID-19 confinement. For this purpose, a bibliographic review of articles that meet the aforementioned thematic and methodological criteria (content analy...
में बचाया:
| मुख्य लेखक: | |
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| अन्य लेखक: | , |
| स्वरूप: | article |
| भाषा: | spa |
| प्रकाशित: |
2022
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| विषय: | |
| ऑनलाइन पहुंच: | https://revistas.uasb.edu.ec/index.php/uru/article/view/3470 |
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