COVID-19 Crisis: Luxury and Fast Fashion Brands’ Communication and Marketing Strategies

COVID-19 Crisis: Luxury and Fast Fashion Brands’ Communication and Marketing Strategies

This article provides a state of the art on the communication and marketing strategies that fashion brands have carried out during the period of COVID-19 confinement. For this purpose, a bibliographic review of articles that meet the aforementioned thematic and methodological criteria (content analy...

Olles dieđut

Furkejuvvon:
Bibliográfalaš dieđut
Váldodahkki: Crespo Pereira, Verónica (author)
Eará dahkkit: Sánchez Amboage, Eva (author), Membiela Pollán, Matías Enrique (author)
Materiálatiipa: article
Giella:spa
Almmustuhtton: 2022
Fáttát:
Comunicación
marketing
moda
COVID-19
crisis
estrategia
Communication
fashion
strategy
Liŋkkat:https://revistas.uasb.edu.ec/index.php/uru/article/view/3470
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https://revistas.uasb.edu.ec/index.php/uru/article/view/3470

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