COVID-19 Crisis: Luxury and Fast Fashion Brands’ Communication and Marketing Strategies

COVID-19 Crisis: Luxury and Fast Fashion Brands’ Communication and Marketing Strategies

This article provides a state of the art on the communication and marketing strategies that fashion brands have carried out during the period of COVID-19 confinement. For this purpose, a bibliographic review of articles that meet the aforementioned thematic and methodological criteria (content analy...

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Sparad:
Bibliografiska uppgifter
Huvudupphovsman: Crespo Pereira, Verónica (author)
Övriga upphovsmän: Sánchez Amboage, Eva (author), Membiela Pollán, Matías Enrique (author)
Materialtyp: article
Språk:spa
Publicerad: 2022
Ämnen:
Comunicación
marketing
moda
COVID-19
crisis
estrategia
Communication
fashion
strategy
Länkar:https://revistas.uasb.edu.ec/index.php/uru/article/view/3470
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https://revistas.uasb.edu.ec/index.php/uru/article/view/3470

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