COVID-19 Crisis: Luxury and Fast Fashion Brands’ Communication and Marketing Strategies
This article provides a state of the art on the communication and marketing strategies that fashion brands have carried out during the period of COVID-19 confinement. For this purpose, a bibliographic review of articles that meet the aforementioned thematic and methodological criteria (content analy...
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| Altres autors: | , |
| Format: | article |
| Idioma: | spa |
| Publicat: |
2022
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| Accés en línia: | https://revistas.uasb.edu.ec/index.php/uru/article/view/3470 |
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