Press Marketing in Times of COVID-19: Comparison of Native and Digital Press Consumption Patterns

The exceptional situation that has caused COVID-19 has had consequences in the press around the world. Confinement has replaced the habit of reading the paper press for the digital version. This situation allows many questions to be asked about the future of print runs and the type of post-pandemic...

• Autor principal: Crespo Pereira, Verónica (author)
• Otros Autores: Vaca Tapia, Ana Cecilia (author), Martínez Fernández, Valentín Alejandro (author), Martínez Fernández, Valentín Alejadro (author)
• Formato: article
• Lenguaje: spa
• Publicado: 2021
• Materias: marketing; prensa; Ecuador; COVID-19; comportamiento del consumidor; press; consumer behavior
• Acceso en línea: https://revistas.uasb.edu.ec/index.php/uru/article/view/3003