Ecuador 2021 Electoral Campaign: Comparative Analysis of the Political Communication Strategies of the Presidential Candidates

In the wake of the global pandemic, electoral campaigns have turned much more to the digital world and have become the focus of media and social media attention. In this context, the candidates for the 2021 presidential elections in Ecuador have proposed to turn the traditional and monotonous electo...

• Главный автор: Mina Mendoza, Arnaldo Javier (author)
• Формат: article
• Язык: spa
• Опубликовано: 2023
• Предметы: Comunicación política; Twitter; candidatos presidenciales; Ecuador; estrategias electorales; redes sociales; Political communication; presidential candidates; electoral strategies; social networks
• Online-ссылка: https://revistas.uasb.edu.ec/index.php/uru/article/view/3955