Communication Plan to Strengthen the Kitu Kara Identity of the Llano Grande Commune

From a communication proposal, an attempt was made to develop a Strategic Communication Plan to strengthen the Kitu Kara  identity in the Llano Grande commune, using a methodology, Enactive Research in Communication (IEC), which allowed us to  recognize and rediscover fluidity and...

• Auteur principal: Pulupa Changoluisa, Saúl (author)
• Format: article
• Langue: spa
• Publié: 2024
• Sujets: Comunicación estratégica; comunicación estratégica enactiva; identidad cultural; plan de comunicación; comunicación kitu kara; Strategic communication; enactive strategic communication; cultural identity; communication plan; Kitu Kara community
• Accès en ligne: https://revistas.uasb.edu.ec/index.php/uru/article/view/4499