Branded Podcast: The Case of an Argentine Agribusiness Company

In the context of “audification” and the growing role of sound, the podcast has become a powerful tool for brands. This article aims to analyze and describe the use of the branded podcast by the Argentine company Ledesma, as an innovative and effective strategy to connect with its audience in a crea...

• Autor principal: Canavire, Vanina Belén (author)
• Formato: article
• Idioma: spa
• Publicado em: 2024
• Assuntos: Branded content; podcast de marca; experiencia sonora; storytelling; comunicación estratégica empresarial; branded podcast; sound experience; strategic business communication
• Acesso em linha: https://revistas.uasb.edu.ec/index.php/uru/article/view/4493