Crisis Communication: Keys to Successfully Overcome 100 First Days of Government

After a period of governmental pax, at the beginning of an administration, governments continually face communication and governance crises, which destabilize the image achieved in the campaign, with which the next challenge is to build an image of government. After those hundred days of government,...

• المؤلف الرئيسي: Jordán, Rodrigo (author)
• التنسيق: article
• اللغة: spa
• منشور في: 2023
• الموضوعات: Crisis de gobierno; comunicación digital; crisis reputación; opinión pública; Government crisis; digital communication; reputation crisis; public opinion
• الوصول للمادة أونلاين: https://revistas.uasb.edu.ec/index.php/uru/article/view/3961