The Polyfunctuanality In The Names Of Newspapers And Magazines

The rapid growth in the number of newspapers and magazines in the communicative space of Russia at the end of the 20th century and the beginning of the 21st century, caused by civilizational, economic, cultural and communication processes. This poses the task of scientific coverage of the nomination...

• Auteur principal: R. Muhametzyanova, Liliya; Kazan Federal University, Russia, 420008, Kazan, Kremlevskaya (author)
• Autres auteurs: A. Mardieva, Leyla; Kazan Federal University, Russia, 420008, Kazan, Kremlevskaya (author)
• Format: article
• Langue: spa
• Publié: 2017
• Sujets: newspaper, magazine, name, trademark, market model of mass communication, functions.
• Accès en ligne: http://201.159.222.49/index.php/REVISTASANGREGORIO/article/view/527