Marketing y Gestión Responsable en Ecuador. Un análisis desde la perspectiva del neologismo de la posverdad
The purpose of this work was to analyze the behavior of marketing and responsible management in Ecuador; as a reflection of the importance of contrasting with facts the information received through marketing where the post-truth discourse may be implicit, for which greenwashing practices are exposed...
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| Format: | article |
| Idioma: | spa |
| Publicat: |
2023
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| Accés en línia: | https://revista.sangregorio.edu.ec/index.php/REVISTASANGREGORIO/article/view/2443 |
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