Institutional Communication in the Process of Digital Transformation at the San Gregorio University of Portoviejo

Institutional communication plays a fundamental role in the digital transformation process of academic institutions. The objective of this work is to determine the role of institutional communication in the digital transformation process of the Universidad San Gregorio de Portoviejo (USGP), Ecuador....

• Main Author: Gereda Carrillo, Julio César (author)
• Other Authors: Zambrano Vélez, Carmen Katerine (author)
• Format: article
• Language: spa
• Published: 2024
• Subjects: Institutional communication; digital competence; digital transformation; digital tools; digital maturity; comunicación institucional; competencia digital; transformación digital; herramientas digitales; madurez digital
• Online Access: https://revista.sangregorio.edu.ec/index.php/REVISTASANGREGORIO/article/view/2588