Marketing interno como factor de la cultura de innovación en las pequeñas y medianas empresas.

The various events that have occurred in the last five years have allowed companies to undergo a transformation in order to maintain their relevance and relevance, the purpose of this research is to determine the influence of internal marketing on the culture of innovation. For the achievement of th...

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書誌詳細
第一著者: Gomez Saldaña, Dallane Antonela (author)
その他の著者: Correa Cubas, María de los Ángeles (author), Cruz-Tarrillo, Jose Joel (author), Díaz Saavedra, Robin Alexander (author)
フォーマット: article
言語:spa
出版事項: 2023
オンライン・アクセス:https://revista.sangregorio.edu.ec/index.php/REVISTASANGREGORIO/article/view/2447
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