Marketing interno como factor de la cultura de innovación en las pequeñas y medianas empresas.

The various events that have occurred in the last five years have allowed companies to undergo a transformation in order to maintain their relevance and relevance, the purpose of this research is to determine the influence of internal marketing on the culture of innovation. For the achievement of th...

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Autor principal: Gomez Saldaña, Dallane Antonela (author)
Altres autors: Correa Cubas, María de los Ángeles (author), Cruz-Tarrillo, Jose Joel (author), Díaz Saavedra, Robin Alexander (author)
Format: article
Idioma:spa
Publicat: 2023
Accés en línia:https://revista.sangregorio.edu.ec/index.php/REVISTASANGREGORIO/article/view/2447
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