Management Of Advertising Activity In The Field Of Journalism

Advertising activity has become an important element of the socio-economic policy system in the modern information society. It is obvious that advertising of domestic goods, works and services contributes to the growth of the budget of our country, and not the income of foreigners. Since the proceed...

• Hlavní autor: Agalarovna Guseinova, Aigul; Kazan Federal University,Kremliovskayastr, 18, 420008, Kazan, Russia (author)
• Další autoři: Lokmanovna Zayni, Rezeda; Kazan Federal University, Kremliovskayastr, 18, 420008, Kazan, Russia (author), Nazipovna Afanasyeva, Albina; Kazan State University of Architecture and Engineering, Zelenaya str., 1, 420043, Kazan, Russia (author), Rimovna Shakurova, Albina; Kazan Federal University, Kremliovskayastr, 18, 420008, Kazan, Russia (author)
• Médium: article
• Jazyk: spa
• Vydáno: 2017
• Témata: advertising activity, management, information, information management, state regulation.
• On-line přístup: http://201.159.222.49/index.php/REVISTASANGREGORIO/article/view/518