Event Marketing As The Instrument For Promotion Of Territorial Brands (On The Example Of The Republic Of Tatarstan And The Republic Of Udmurita)

Event Marketing As The Instrument For Promotion Of Territorial Brands (On The Example Of The Republic Of Tatarstan And The Republic Of Udmurita)

In recent decades, there has been seen a rapid growth in the tourism industry represented in the number of destinations available to tourists. This is due to the active growth and development of world tourism. Despite the positive trend, there is a loss of individuality and identity of the territori...

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Bibliographic Details
Main Author: A. Nikitin, Aleksey (author)
Format: article
Language:eng
Published: 2018
Subjects:
Brand
Territory
Location
event marketing
cultural identity
destination
Online Access:https://revista.sangregorio.edu.ec/index.php/REVISTASANGREGORIO/article/view/812
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https://revista.sangregorio.edu.ec/index.php/REVISTASANGREGORIO/article/view/812

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