Cultural City Brands And Global Competitiveness

This article deals with the problem of a city's cultural identity, which allows us to develop a strong city brand and ensure its global competitiveness. The authors analyzed the basic conceptual approaches to identifying a city’s cultural identity. They concluded that the imperial and global le...

• Autor Principal: Anatolyevna Pashkus, Natalia (author)
• Formato: article
• Idioma: eng
• Publicado: 2019
• Subjects: place brand; cultural brand; cultural identity; imperial city; breakthrough positioning
• Acceso en liña: http://201.159.222.49/index.php/REVISTASANGREGORIO/article/view/1216