Cultural City Brands And Global Competitiveness
This article deals with the problem of a city's cultural identity, which allows us to develop a strong city brand and ensure its global competitiveness. The authors analyzed the basic conceptual approaches to identifying a city’s cultural identity. They concluded that the imperial and global le...
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| Natura: | article |
| Lingua: | eng |
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2019
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| Accesso online: | http://201.159.222.49/index.php/REVISTASANGREGORIO/article/view/1216 |
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