Analytical model of the basis of consumer decision on purchase of goods

In daily life, an average consumer has many different alternatives when choosing a product at the customer buying process. Whether it is a choice of a product line from the shelves of supermarkets, a selection of an automobile from a car dealer or buying of an apartment of the desired plan in the re...

• 1. Verfasser: Nikitin, Aleksey A. (author)
• Format: article
• Sprache: eng
• Veröffentlicht: 2018
• Schlagworte: marketing; buyer decision process; autopilot; pilot; framing effect; marketing radar; neuroeconomics
• Online Zugang: https://revista.sangregorio.edu.ec/index.php/REVISTASANGREGORIO/article/view/781