Analytical model of the basis of consumer decision on purchase of goods

In daily life, an average consumer has many different alternatives when choosing a product at the customer buying process. Whether it is a choice of a product line from the shelves of supermarkets, a selection of an automobile from a car dealer or buying of an apartment of the desired plan in the re...

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Autor principal: Nikitin, Aleksey A. (author)
Formato: article
Lenguaje:eng
Publicado: 2018
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Acceso en línea:https://revista.sangregorio.edu.ec/index.php/REVISTASANGREGORIO/article/view/781
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