Positioning of ecuadorian television media and audience interaction on Facebook

The use of social networks has been of crucial importance for the media, and the Facebook platform is considered one of the popular ones by television networks. Therefore, the objective of this research is to analyze the positioning of Ecuadorian television networks on the social network Facebook in...

• Autor principal: Mendieta Andrade, Jessica (author)
• Outros Autores: Trámpuz Reyes, Juan Pablo (author)
• Formato: article
• Idioma: spa
• Publicado em: 2024
• Assuntos: Audience; Facebook; mass media; positioning; social networks; audiencia; medios de comunicación; posicionamiento; Redes sociales
• Acesso em linha: https://revista.sangregorio.edu.ec/index.php/REVISTASANGREGORIO/article/view/2559