Corporate communication with artificial intelligence: GAD Chone and Manta Cases

This article aims to analyze the integration of artificial intelligence (AI) in the corporate communication of the Decentralized Autonomous Governments (GADS) of the Chone and Manta Cantons, Ecuador. A mixed methodology was used, with structured interviews and content analysis, focused on the months...

• Hlavní autor: Coveña Chica, Mary Carmen (author)
• Další autoři: Zambrano Vélez, Carmen Katerine (author)
• Médium: article
• Jazyk: spa
• Vydáno: 2024
• Témata: comunicación corporativa; comunicación institucional; gobiernos autónomos descentralizados; inteligencia artificial; Instagram; corporate communication; institutional communication; artificial intelligence; decentralized autonomous governments
• On-line přístup: https://revista.sangregorio.edu.ec/index.php/REVISTASANGREGORIO/article/view/2547