The role of TikTok in the second round of the 2023 Ecuadorian elections

The digitalization of political communication has positioned emerging platforms such as TikTok at the center of electoral campaigns. This article aims to analyze the role of TikTok as a political communication platform during the second round of the 2023 Ecuadorian presidential elections. A mixed me...

• 1. autor: Gutiérrez Alvarado, Mariú Dessiré (author)
• Kolejni autorzy: Cedeño Bravo, Mario Junior (author), Intriago, Ernesto (author)
• Format: article
• Język: spa
• Wydane: 2025
• Hasła przedmiotowe: Communication; presidential elections; politics; social media; Comunicación; elecciones presidenciales; política; redes sociales
• Dostęp online: https://revista.sangregorio.edu.ec/index.php/REVISTASANGREGORIO/article/view/3240