The role of TikTok in the second round of the 2023 Ecuadorian elections

The digitalization of political communication has positioned emerging platforms such as TikTok at the center of electoral campaigns. This article aims to analyze the role of TikTok as a political communication platform during the second round of the 2023 Ecuadorian presidential elections. A mixed me...

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Autor principal: Gutiérrez Alvarado, Mariú Dessiré (author)
Otros Autores: Cedeño Bravo, Mario Junior (author), Intriago, Ernesto (author)
Formato: article
Lenguaje:spa
Publicado: 2025
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Acceso en línea:https://revista.sangregorio.edu.ec/index.php/REVISTASANGREGORIO/article/view/3240
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