The role of TikTok in the second round of the 2023 Ecuadorian elections

The digitalization of political communication has positioned emerging platforms such as TikTok at the center of electoral campaigns. This article aims to analyze the role of TikTok as a political communication platform during the second round of the 2023 Ecuadorian presidential elections. A mixed me...

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Bibliographic Details
Main Author: Gutiérrez Alvarado, Mariú Dessiré (author)
Other Authors: Cedeño Bravo, Mario Junior (author), Intriago, Ernesto (author)
Format: article
Language:spa
Published: 2025
Subjects:
Online Access:https://revista.sangregorio.edu.ec/index.php/REVISTASANGREGORIO/article/view/3240
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