Comparative Analysis Of Russian And Foreign Territorial Brands

The article provides a comparative analysis of territorial brands development and promotion both in the Russian Federation and abroad on the level of countries, provinces and cities. The authors consider foreign territorial brands of such states, as Australia and Germany, the Austrian Land Tyrol and...

• Autor Principal: Mojshevich Eidelman, Boris (author)
• Outros autores: Raisovna Fakhrutdinova, Liliya (author), Aleksandrovich Bunakov, Oleg (author), Kamilevich Gabdrakhmanov, Niyaz (author), Nickolaevna Gorelova, Yuliya (author)
• Formato: article
• Idioma: spa
• Publicado: 2017
• Subjects: territorial brand; regional branding; investment appeal of the region; tourist and recreational attr
• Acceso en liña: https://revista.sangregorio.edu.ec/index.php/REVISTASANGREGORIO/article/view/519