Developing a Green Corporate Image: An Achievement for Competitive Advantage through Organizational Culture and Green Marketing Strategy

This study aims to provide an analysis on the development of green marketing strategy and its relationship towards organizational culture and competitive advantage. An insight into the importance of green corporate image, green marketing strategy and their effect on the company's competitive ad...

• Autor principal: Widyastuti, Sri (author)
• Formato: article
• Idioma: eng
• Publicado em: 2019
• Assuntos: green corporate image; green marketing; competitive advantage; organizational culture; indonesia
• Acesso em linha: https://revista.sangregorio.edu.ec/index.php/REVISTASANGREGORIO/article/view/1223