If I can’t afford it, I will buy dupes: Influence of dupe culture on consumer perceived value of luxury products

With the increasing trend of dupe culture and buying counterfeit products in the textile and fashion industry, the topic has received scarce attention in marketing research. The purpose of this study is to examine the effects of counterfeiting on consumers’ perceived value of product. Quantitative c...

• Autor principal: Zafran, Muhammad (author)
• Outros Autores: Irfan Ahmed, Aiman (author)
• Formato: article
• Idioma: eng
• Publicado em: 2025
• Assuntos: Counterfeit; dupe culture; luxury goods; customer perceived value; Falsificación; comportamiento del consumidor; réplicas; productos de lujo; valor percibido
• Acesso em linha: https://revista.sangregorio.edu.ec/index.php/REVISTASANGREGORIO/article/view/3522