If I can’t afford it, I will buy dupes: Influence of dupe culture on consumer perceived value of luxury products
With the increasing trend of dupe culture and buying counterfeit products in the textile and fashion industry, the topic has received scarce attention in marketing research. The purpose of this study is to examine the effects of counterfeiting on consumers’ perceived value of product. Quantitative c...
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| Format: | article |
| Jezik: | eng |
| Izdano: |
2025
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| Online pristup: | https://revista.sangregorio.edu.ec/index.php/REVISTASANGREGORIO/article/view/3522 |
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