Organizational Capabilities of Retail Companies to Develop Green Marketing Strategies

Organizational Capabilities of Retail Companies to Develop Green Marketing Strategies

The human being has damaged the planet by the indiscriminate consumption of products that are not friendly to the environment, hence now the trend of consumers to choose sustainable products. This is the reason why companies are changing the way they make their products, as well as the style of comm...

Disgrifiad llawn

Wedi'i Gadw mewn:
Manylion Llyfryddiaeth
Prif Awdur: Escalera Chávez, Milka Elena; Universidad Autónoma de San Luis Potosí (author)
Awduron Eraill: Vargas-Hernández, José G.; Instituto tecnológico José Mario Molina Pasquel y Henríquez (author), García-Santillán, Arturo; UCC Business School Cristóbal Colón University (author)
Fformat: article
Iaith:eng
Cyhoeddwyd: 2022
Pynciau:
Green marketing, strategies, enterprises, consumers, retail companies.
Mynediad Ar-lein:http://201.159.222.49/index.php/REVISTASANGREGORIO/article/view/2041
Tagiau: Ychwanegu Tag
Dim Tagiau, Byddwch y cyntaf i dagio'r cofnod hwn!

Rhyngrwyd

http://201.159.222.49/index.php/REVISTASANGREGORIO/article/view/2041

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