Case Analysis of the Associative Management Model at Rural Level in Acopio de Fréjol, in the Commune Las Rocas Cantón Alausí, Province of Chimborazo

The objective of this research is to propose an associative model of the Las Rocas Collection Center of the Multitud parish, Alausí Canton, Chimborazo Province, with the purpose of explaining to what extent the direct actors (partners, community members) assimilate the model. The problem that originates this research is the organizational ignorance, lack of a structure that allows the socioeconomic development of the sector based on entrepreneurship, the method is based on a bibliographic, field, exploratory and descriptive research operationalizing the two defined variables that are the associativity and the market. The result of this research is a model that represents the operation of this community company, in association with the production chain with the elements that make it up, proposing alternatives to generate greater cooperation and direct sale of the final product to the final consumer or the industry.

• Main Author: Enríquez-Estrella, Miguel Ángel (author)
• Other Authors: Montenegro-Flores, Karina Isabel (author)
• Format: article
• Language: spa
• Published: 2020
• Subjects: Associative model; Industries business; Community; Rural development; Modelo asociativo; Industrias; Empresa comunitaria; Desarrollo rural
• Online Access: https://revistas.ute.edu.ec/index.php/economia-y-negocios/article/view/1063