BCG Matrix to Strengthen the Competitiveness of the Non-Traditional Sector During Periods of International Crises

In Ecuador, exports of non-traditional products have gained position in the international market during the last 5 years; That is why they play a very important role within the country, allowing its development. However, the various crises that have arisen in recent periods, such as the COVID 19 pan...

• 1. autor: Valdivieso-Apolo, Angie Viviana (author)
• Kolejni autorzy: Michay-Pinta, Lady Katerine (author), Pizarro-Romero, Kevin Howard (author), Benítez-Luzuriaga , Francisco Vladimir (author)
• Format: article
• Język: spa
• Wydane: 2023
• Hasła przedmiotowe: International crisis; Exports; Non-traditional sector; Economy; Competitiveness; BCG Matrix; Crisis internacional; Exportaciones; Sector no tradicional; Economía; Competitividad; Matriz BCG
• Dostęp online: https://revistas.ute.edu.ec/index.php/economia-y-negocios/article/view/1203