Consumer Behavior Before and During the Covid-19 Pandemic in El Oro Province

The present investigation analyzes the impact of the pandemic on consumers' preferences, within the framework of electronic commerce to recommend market strategies that focus on consumers with more digital attention. For this reason, Wilcoxon’s statistical comparison of related samples has been...

• Autore principale: Quizhpe-Bustos, Claudia Gabriela (author)
• Altri autori: Bustamante-Chiriboga, Karen Mariuxi (author), Pacheco-Molina, Andrés (author)
• Natura: article
• Lingua: spa
• Pubblicazione: 2023
• Soggetti: consumidor; comercio electrónico; mercado.; consumer; e-commerce; market.
• Accesso online: https://revistas.ute.edu.ec/index.php/economia-y-negocios/article/view/1089