Multiple Factors Index: A Method for Selecting Export Markets in the Context of SMEs

Market selection with export purposes is a very important step for any type of company that is considering the decision to expand its business and become more global. The literature shows different methods for making decisions related to market selection. The article aims to show the usefulness of t...

• Main Author: García-Vidal, Gelmar (author)
• Other Authors: Barba-Mosquera, Angela Elena (author), Erazo-Rivera, Renato Patricio (author), Guzmán-Vilar, Laritza (author)
• Format: article
• Language: spa
• Published: 2022
• Subjects: Markets selection; SMEs; Multiple factors index; Export; Control of accounts, Financial Statements, Profitability, Decision Making, Policy making; Selección de mercados; Pymes; Índice de factores múltiples; Exportación; Toma de decisiones
• Online Access: https://revistas.ute.edu.ec/index.php/economia-y-negocios/article/view/1087