Benchmarking Study as a Strategic Optimization Tool for Ecuadorian Rose Exports

The objective of this research work is to carry out a benchmarking study of the Dutch rose market to examine its production and commercialization processes and to evaluate the functionality of its procedures as a competitive strategy to increase the level of exports of Ecuadorian roses. For this pur...

• Main Author: Castro-Acosta, Byron Paul (author)
• Other Authors: Mendoza-De La Cruz, Evelyn Patricia (author), Arias-Montero, Jorge Eduardo (author)
• Format: article
• Language: spa
• Published: 2024
• Subjects: Benchmarking; Rosas; Exportaciones; Administración Estratégica; Competitividad; Ecuador; Roses; Exports; Strategic Management; Emotional competitiveness
• Online Access: https://revistas.ute.edu.ec/index.php/economia-y-negocios/article/view/1270