Benchmarking Study as a Strategic Optimization Tool for Ecuadorian Rose Exports

The objective of this research work is to carry out a benchmarking study of the Dutch rose market to examine its production and commercialization processes and to evaluate the functionality of its procedures as a competitive strategy to increase the level of exports of Ecuadorian roses. For this pur...

• Autore principale: Castro-Acosta, Byron Paul (author)
• Altri autori: Mendoza-De La Cruz, Evelyn Patricia (author), Arias-Montero, Jorge Eduardo (author)
• Natura: article
• Lingua: spa
• Pubblicazione: 2024
• Soggetti: Benchmarking; Rosas; Exportaciones; Administración Estratégica; Competitividad; Ecuador; Roses; Exports; Strategic Management; Emotional competitiveness
• Accesso online: https://revistas.ute.edu.ec/index.php/economia-y-negocios/article/view/1270