Benchmarking Study as a Strategic Optimization Tool for Ecuadorian Rose Exports

The objective of this research work is to carry out a benchmarking study of the Dutch rose market to examine its production and commercialization processes and to evaluate the functionality of its procedures as a competitive strategy to increase the level of exports of Ecuadorian roses. For this pur...

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Bibliographic Details
Main Author: Castro-Acosta, Byron Paul (author)
Other Authors: Mendoza-De La Cruz, Evelyn Patricia (author), Arias-Montero, Jorge Eduardo (author)
Format: article
Language:spa
Published: 2024
Subjects:
Online Access:https://revistas.ute.edu.ec/index.php/economia-y-negocios/article/view/1270
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