Benchmarking Study as a Strategic Optimization Tool for Ecuadorian Rose Exports
The objective of this research work is to carry out a benchmarking study of the Dutch rose market to examine its production and commercialization processes and to evaluate the functionality of its procedures as a competitive strategy to increase the level of exports of Ecuadorian roses. For this pur...
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| Autres auteurs: | , |
| Format: | article |
| Langue: | spa |
| Publié: |
2024
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| Accès en ligne: | https://revistas.ute.edu.ec/index.php/economia-y-negocios/article/view/1270 |
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