Incidence of Advertising on Public Transport Buses in the Rumiñahui Canton and its Influence on Consumer Behavior
The objective of the present investigation is to determine if the advertising displayed on means of transport in the Rumiñahui Canton has a favorable impact on consumer behavior from the point of view of marketing. The focus of the study is mixed, the type of research is correlational, the design is...
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| Outros autores: | , |
| Formato: | article |
| Idioma: | spa |
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2019
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| Subjects: | |
| Acceso en liña: | https://revistas.ute.edu.ec/index.php/economia-y-negocios/article/view/624 |
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