Incidence of Advertising on Public Transport Buses in the Rumiñahui Canton and its Influence on Consumer Behavior

The objective of the present investigation is to determine if the advertising displayed on means of transport in the Rumiñahui Canton has a favorable impact on consumer behavior from the point of view of marketing. The focus of the study is mixed, the type of research is correlational, the design is...

• Auteur principal: Pineda-López, Rosario del Carmen (author)
• Autres auteurs: Moreno-Bastidas, Galo Ramiro (author), Pineda-López, Roberto (author)
• Format: article
• Langue: spa
• Publié: 2019
• Sujets: Publicidad exterior móvil; Buses; Transporte público; Comportamiento del consumidor; Mobile outdoor advertising; Public transport; Consumer behavior
• Accès en ligne: https://revistas.ute.edu.ec/index.php/economia-y-negocios/article/view/624