Influence of Relational Marketing and Word of Mouth in Traditional Ecuadorian Gastronomy

Traditional gastronomy is important in the identity of a pueblo or a nation, it is where marketing is an ally that allows the diffusion of culture and food traditions. The objective of this study is centered on the need to know the direct influence of relational marketing on gastronomy. A bibliograp...

• Autore principale: Llangoma-Sisa, Christian Frank (author)
• Altri autori: Galarza-Reyes, Erick Steven (author), Ochoa-Ochoa, Bladimir Steve (author), Haro-Sosa, Giovanny Lenin (author)
• Natura: article
• Lingua: spa
• Pubblicazione: 2022
• Soggetti: Gerencia de marketing; Marketing relacional; Gastronomía tradicional; Comunicación boca a boca; Cultura y tradiciones alimentarias; Marketing management; Traditional gastronomy; Relational marketing; Word of mouth communication; Culture and food traditions
• Accesso online: https://revistas.ute.edu.ec/index.php/economia-y-negocios/article/view/1010