Influence of Relational Marketing and Word of Mouth in Traditional Ecuadorian Gastronomy

Traditional gastronomy is important in the identity of a pueblo or a nation, it is where marketing is an ally that allows the diffusion of culture and food traditions. The objective of this study is centered on the need to know the direct influence of relational marketing on gastronomy. A bibliograp...

• Tác giả chính: Llangoma-Sisa, Christian Frank (author)
• Tác giả khác: Galarza-Reyes, Erick Steven (author), Ochoa-Ochoa, Bladimir Steve (author), Haro-Sosa, Giovanny Lenin (author)
• Định dạng: article
• Ngôn ngữ: spa
• Được phát hành: 2022
• Những chủ đề: Gerencia de marketing; Marketing relacional; Gastronomía tradicional; Comunicación boca a boca; Cultura y tradiciones alimentarias; Marketing management; Traditional gastronomy; Relational marketing; Word of mouth communication; Culture and food traditions
• Truy cập trực tuyến: https://revistas.ute.edu.ec/index.php/economia-y-negocios/article/view/1010