Limited Rationality in the Use of Credit Cards in Ecuador

Economic theory is based on the existence of the so-called "representative agent" that makes rational decisions. However, it has been possible to demonstrate that many of the economic decisions made by consumers are based on the so-called "impulse", which makes them liable to fal...

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Autor principal: Villagómez-Cevallos, Byron (author)
Formato: article
Idioma:spa
Publicado em: 2018
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Acesso em linha:https://revistas.ute.edu.ec/index.php/economia-y-negocios/article/view/447
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