Limited Rationality in the Use of Credit Cards in Ecuador

Economic theory is based on the existence of the so-called "representative agent" that makes rational decisions. However, it has been possible to demonstrate that many of the economic decisions made by consumers are based on the so-called "impulse", which makes them liable to fal...

• मुख्य लेखक: Villagómez-Cevallos, Byron (author)
• स्वरूप: article
• भाषा: spa
• प्रकाशित: 2018
• विषय: Representative agent; Impulse; Credit card; Agente representativo; impulso; Tarjeta de crédito
• ऑनलाइन पहुंच: https://revistas.ute.edu.ec/index.php/economia-y-negocios/article/view/447