Digital Marketing and its influence on the performance of SME Businesses in Metropolitan Lima

Digital Marketing and its influence on the performance of SME Businesses in Metropolitan Lima

El presente trabajo analiza la influencia del marketing digital en el rendimiento de las Pymes en Lima Metropolitana, considerando su papel en la competitividad y la gestión de relaciones con el cliente (CRM). El objetivo principal fue determinar cómo las herramientas digitales contribuyen al desemp...

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Bibliographic Details
Main Author: Palacios Sedano, Gianella leslie (author)
Other Authors: Pacheco Pumaleque, Liz (author)
Format: article
Language:spa
Published: 2026
Subjects:
Digital marketing, Small and medium-sized enterprises, Business competitiveness, Customer relationship management, Business performance.
Online Access:https://revistas.ute.edu.ec/index.php/economia-y-negocios/article/view/1710
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https://revistas.ute.edu.ec/index.php/economia-y-negocios/article/view/1710

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