Communication and Political Marketing as Elements of Electoral Training. The On and the Off During the First Electoral Round for the Ecuadorian Presidential Election in 2017

This paper analyzes the characteristics of communication and marketing of politicians as elements of voter education, in the context of an electoral campaign on a presidential scale. In this case, the elective process of February 2017 in Ecuador. The research is designed to determine the conditions...

• Main Author: Estrella-Osorio, Arturo Virgilio (author)
• Other Authors: Palacios-García, Hugo Renato (author), Calvopiña-Panchi, Kevin (author)
• Format: article
• Language: spa
• Published: 2019
• Subjects: Análisis de campañas; Comunicación política; Ideología política; Formación electoral; Mercadeo político; Cyberdemocracia; Analysis of campaigns; Political communication; Political ideology; Electoral training; Political marketing; Campaign process
• Online Access: https://revistas.ute.edu.ec/index.php/economia-y-negocios/article/view/537