The 2017 Election Campaign in Ecuador. An Analysis from the Perspective of Sensory Marketing

The present work aims to analyze the application of Sensory Marketing strategies that were worked by eight binomial candidates for the presidency and vice presidency during the election campaign of the first round in the elections held in Ecuador on February 19, 2017. With the research team made up...

Disgrifiad llawn

Wedi'i Gadw mewn:
Manylion Llyfryddiaeth
Prif Awdur: Hallo-Alvear, Fernando (author)
Awduron Eraill: Camino-Guaján, Rafael (author)
Fformat: article
Iaith:spa
Cyhoeddwyd: 2017
Pynciau:
Mynediad Ar-lein:https://revistas.ute.edu.ec/index.php/economia-y-negocios/article/view/317
Tagiau: Ychwanegu Tag
Dim Tagiau, Byddwch y cyntaf i dagio'r cofnod hwn!