The 2017 Election Campaign in Ecuador. An Analysis from the Perspective of Sensory Marketing

The present work aims to analyze the application of Sensory Marketing strategies that were worked by eight binomial candidates for the presidency and vice presidency during the election campaign of the first round in the elections held in Ecuador on February 19, 2017. With the research team made up...

• Tác giả chính: Hallo-Alvear, Fernando (author)
• Tác giả khác: Camino-Guaján, Rafael (author)
• Định dạng: article
• Ngôn ngữ: spa
• Được phát hành: 2017
• Những chủ đề: sensory marketing; elections 2017; perception; senses; emotional marketing; Ecuador; Marketing sensorial; elecciones 2017; marketing emocional; percepción; sentidos
• Truy cập trực tuyến: https://revistas.ute.edu.ec/index.php/economia-y-negocios/article/view/317