The 2017 Election Campaign in Ecuador. An Analysis from the Perspective of Sensory Marketing
The present work aims to analyze the application of Sensory Marketing strategies that were worked by eight binomial candidates for the presidency and vice presidency during the election campaign of the first round in the elections held in Ecuador on February 19, 2017. With the research team made up...
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| Formato: | article |
| Lenguaje: | spa |
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2017
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| Acceso en línea: | https://revistas.ute.edu.ec/index.php/economia-y-negocios/article/view/317 |
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