The Innovation as a Commercial Management Tool in SMEs in Santo Domingo de los Tsáchilas

The current disruptive scenario in the Ecuadorian economy encourages SMEs to generate innovations in their management models that allow them to obtain competitive advantages. Through this study, it is intended to know, based on a systemic analysis, the degree of adoption of innovation and ICT tools...

• المؤلف الرئيسي: Erazo-Rivera, Renato Patricio (author)
• مؤلفون آخرون: Pancorbo-Sandoval, José Armando (author), Leyva-Ricardo, Sonia Emilia (author), Barba-Mosquera, Ángela Elena (author)
• التنسيق: article
• اللغة: spa
• منشور في: 2021
• الموضوعات: Business strategy; Innovation; Commercial management; Documentary research; Estrategia empresarial; Innovación; Gestión comercial; Investigación documental
• الوصول للمادة أونلاين: https://revistas.ute.edu.ec/index.php/economia-y-negocios/article/view/957