The Innovation as a Commercial Management Tool in SMEs in Santo Domingo de los Tsáchilas

The current disruptive scenario in the Ecuadorian economy encourages SMEs to generate innovations in their management models that allow them to obtain competitive advantages. Through this study, it is intended to know, based on a systemic analysis, the degree of adoption of innovation and ICT tools...

• Prif Awdur: Erazo-Rivera, Renato Patricio (author)
• Awduron Eraill: Pancorbo-Sandoval, José Armando (author), Leyva-Ricardo, Sonia Emilia (author), Barba-Mosquera, Ángela Elena (author)
• Fformat: article
• Iaith: spa
• Cyhoeddwyd: 2021
• Pynciau: Business strategy; Innovation; Commercial management; Documentary research; Estrategia empresarial; Innovación; Gestión comercial; Investigación documental
• Mynediad Ar-lein: https://revistas.ute.edu.ec/index.php/economia-y-negocios/article/view/957