The Innovation as a Commercial Management Tool in SMEs in Santo Domingo de los Tsáchilas

The Innovation as a Commercial Management Tool in SMEs in Santo Domingo de los Tsáchilas

The current disruptive scenario in the Ecuadorian economy encourages SMEs to generate innovations in their management models that allow them to obtain competitive advantages. Through this study, it is intended to know, based on a systemic analysis, the degree of adoption of innovation and ICT tools...

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Bibliographic Details
Main Author: Erazo-Rivera, Renato Patricio (author)
Other Authors: Pancorbo-Sandoval, José Armando (author), Leyva-Ricardo, Sonia Emilia (author), Barba-Mosquera, Ángela Elena (author)
Format: article
Language:spa
Published: 2021
Subjects:
Business strategy
Innovation
Commercial management
Documentary research
Estrategia empresarial
Innovación
Gestión comercial
Investigación documental
Online Access:https://revistas.ute.edu.ec/index.php/economia-y-negocios/article/view/957
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https://revistas.ute.edu.ec/index.php/economia-y-negocios/article/view/957

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