The Innovation as a Commercial Management Tool in SMEs in Santo Domingo de los Tsáchilas

The current disruptive scenario in the Ecuadorian economy encourages SMEs to generate innovations in their management models that allow them to obtain competitive advantages. Through this study, it is intended to know, based on a systemic analysis, the degree of adoption of innovation and ICT tools...

• Tác giả chính: Erazo-Rivera, Renato Patricio (author)
• Tác giả khác: Pancorbo-Sandoval, José Armando (author), Leyva-Ricardo, Sonia Emilia (author), Barba-Mosquera, Ángela Elena (author)
• Định dạng: article
• Ngôn ngữ: spa
• Được phát hành: 2021
• Những chủ đề: Business strategy; Innovation; Commercial management; Documentary research; Estrategia empresarial; Innovación; Gestión comercial; Investigación documental
• Truy cập trực tuyến: https://revistas.ute.edu.ec/index.php/economia-y-negocios/article/view/957