Contribution of Marketing to Commercial Management in an Urban Center from a Sustainable Development Approach

The present investigation has as purpose develop a procedure that allow optimize the localization of new commercial services or reorder those existent looking for to satisfy the commercial expectations of the client in the medium range cities as well as to impact in the decrease of the volumes of ur...

• Autor principal: Pancorbo Sandoval, José (author)
• Altres autors: Analuisa Moya, Patricio (author), Anguiano, Rigoberto (author), Brambila Zambrano, Iván (author)
• Format: article
• Idioma: spa
• Publicat: 2013
• Matèries: geolocation services; city services; urban marketing; localización de servicios; servicios en ciudades; marketing urbano
• Accés en línia: https://revistas.ute.edu.ec/index.php/economia-y-negocios/article/view/200